50 Facebook Ad Examples That Show What Works (and Why)

Win at Facebook Ads: 50 Inspiring Examples Creative is the new targeting. In 2025, winning Facebook ads rely on strong, resonant creative rather than granular audience hacks. This comprehensive guide showcases 50 exceptional ads that demonstrate today's best practices: video-first formats, authentic creator-style content, lightning-fast hooks, and systematic testing approaches. From AI-powered campaigns to click-to-message funnels, you'll discover what's actually moving the needle across Facebook’s entire ecosystem. Each example includes detailed analysis of design choices, value propositions, and actionable insights on why they work.